Leslieville residents have been downcast at the news that Red Rocket Coffee's original location at 1402 Queen Street East will be closing as of the new year. Owners Pam MacDonald and Liako Dertilis have announced they will be opening a new location at 1364 Danforth Avenue, between Greenwood and Coxwell; however, that's a little too far for many devoted regulars to go for their habitual coffee, sandwich or muffin.
The move has been prompted by an increase in rent beyond what Red Rocket can absorb, given the narrow profit margins of even the most popular and successful of coffee shops. Ironically, the café's presence over the past five years has been one of the key factors in turning the Greenwood section of Queen East from a slightly depressed strip into a dynamic retail hub. I have just found out that MacDonald and Dertilis would still entertain a discussion over a renewed lease; if a price compromise could be reached, they would be able to operate both on Queen East and on Danforth (as well as at their other current location on Wellesley).
If they close, it will be a huge loss to the neighbourhood in general, and to many individuals for whom it has become a dependable home away from home. I am certain, for instance, that Red Rocket has been a vital sanity-saver for scores of new parents who have used it as an inexpensive and convenient getaway when they were starting to burn out from the stresses and isolation of child care. I have watched kids from the local grade school doing their homework there, and observed innumerable business meetings in progress. And it's a critical resource for at least a few individuals in unusually difficult circumstances, who can always look forward to a cheerful welcome from someone who knows them by name at Red Rocket.
Apart from all this, it's easy to understand that property owners need to be able to make a profit from their buildings. However, in the case of Red Rocket, my guess is that the owners may be killing the proverbial goose that lays the golden eggs, as it's generally wise to keep a dependable tenant, even at a slightly lower rent, than to risk a succession of vacancies and short-term occupancies by other tenants unable to earn enough revenue quickly enough to cover costs.
And I am certain that if a chain coffee shop tried to occupy the same spot, a large proportion of Red Rocket's current business would evaporate in favour of independent alternatives like Voulez Vous, Tango Palace, Sideshow and Lazy Daisy's. A Toronto Life online article about the closure has provoked numerous comments. There's even a Facebook group that has sprung up over the issue.
The café's current building, which is known as Leslieville Place, is owned and managed by Queen Street Partners, which also owns the dynamic Burroughs Building on Queen West near Bathurst. Leslieville Place houses the thriving Queen Margherita Pizza, as well as The Ten Spot (a beauty salon), Yoga Yoga East, and several office tenants upstairs. Should you wish to offer your opinion on the matter, there is a contact page on the Queen Street Partners website that offers an email feedback form, as well as the address and phone number of the company.
Photo from Red Rocket's blog.
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