On Wednesday, November 11 at 6 p.m., a new site dedicated to home winemaking called Urban Reserve is holding their second kickoff event, The Harvest, at Currie Hall (105 Maitland Street). It's a collaboration of Vincor Canada, wine kit manufacturer RJ Spagnols, PR firm Agent Wildfire and Angela Aiello of iYellow Wine Club (pictured).Should you check it out, you'll find the site is rather odd so far; it consists largely of placeholder tweets and avatars where they later hope real ones will be. (And I find it kind of embarrassing that they've already created a function for "tribes" like "Savvy Moms" and "City Literati". That's the kind of thing that's supposed to happen spontaneously, not according to focus-group research and trend prediction.)
However, they've rounded up a credible crew of wine types for the event. Aiello will present the Five Easy Steps to Wine Tasting, and sommeliers Zoltan Szabo, Jamie Drummond and Mark Moffatt will participate in a roundtable discussion. It costs $20 for site members and $30 for non-members (in advance), or $30 and $40 at the door, with proceeds going to charity. Tickets are available online.
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Thanks for blogging about this Sarah.
ReplyDeleteI would love the opportunity to explain what we are trying to achieve with Urban Reserve & more importantly gain your feedback & perspective on it's future direction.
If you would like to catch up please contact me on Twitter via @twinery