A June 11 international study by Ipsos Marketing shows that people around the world are changing their priorities when it comes to grocery shopping. In general, they want fresher and more healthful food; however, they’re apparently not yet ready to sacrifice convenience in order to get it.
As reported on GiftsAndTablewares, ProgressiveGrocer and elsewhere, Ipsos interviewed about 1,000 people in each of 18 countries: Australia, Belgium, Brazil, Canada, China, France, Germany, Great Britain, India, Italy, Japan, Mexico, Poland, Russia, South Korea, Spain, Turkey and the U.S. Of these, 51% said they were ready to reuse jars and containers; half were ready to buy products with recyclable packaging; 49% to use dishcloths and sponges instead of paper towels, and 48% to reduce their use of paper plates and plastic cups.
“However,” said Amaury de Condé, senior VP for Ipsos Marketing, Global Consumer. “They are less likely to be proactive about protecting the environment if it requires giving up major conveniences such as modern appliances or even minor conveniences such as individual-size food packages and plastic bags."
Fresher ingredients, extra health benefits and more environmentally friendly packaging were the three top priorities that respondents say they want to see food producers focusing on. They expressed less interest in better tasting food, more convenient packaging and preparation, or new foods.
For people already in the vanguard of this trend, artisanal cheesemaker Ruth Klahsen of Monforte Dairy is leading the charge. She’s in the process of relocating her operations to 49 Griffith Road in Stratford, where she hopes to base her sustainable micro-producer / dairy, with an apprenticeship program and new products. The new location will be open as of July 1, but the official launch is set for January (“beginning when the milk flows”)
She’s also launching a revolutionary CSA (Community Supported Agriculture) cheese operation, which allows customers to support Monforte by pre-buying cheese in increments of $200, $500 and $1,000. If you’re interested in her Cheese Renaissance, you may want to attend Monforte’s Town Hall tomorrow (Saturday, June 27) from 2 to 4 p.m. at Hart House on the University of Toronto campus. Klahsen will be on hand with guests Lauren Baker of Sustain Ontario and Roscoe Handford of Stop’s Green Barn Market to discuss CSA principles and “the politics of food production, distribution, employment and equity in Ontario”.
Photo: Ruth Klahsen by Nigel Dickson.
As reported on GiftsAndTablewares, ProgressiveGrocer and elsewhere, Ipsos interviewed about 1,000 people in each of 18 countries: Australia, Belgium, Brazil, Canada, China, France, Germany, Great Britain, India, Italy, Japan, Mexico, Poland, Russia, South Korea, Spain, Turkey and the U.S. Of these, 51% said they were ready to reuse jars and containers; half were ready to buy products with recyclable packaging; 49% to use dishcloths and sponges instead of paper towels, and 48% to reduce their use of paper plates and plastic cups.
“However,” said Amaury de Condé, senior VP for Ipsos Marketing, Global Consumer. “They are less likely to be proactive about protecting the environment if it requires giving up major conveniences such as modern appliances or even minor conveniences such as individual-size food packages and plastic bags."
Fresher ingredients, extra health benefits and more environmentally friendly packaging were the three top priorities that respondents say they want to see food producers focusing on. They expressed less interest in better tasting food, more convenient packaging and preparation, or new foods.
For people already in the vanguard of this trend, artisanal cheesemaker Ruth Klahsen of Monforte Dairy is leading the charge. She’s in the process of relocating her operations to 49 Griffith Road in Stratford, where she hopes to base her sustainable micro-producer / dairy, with an apprenticeship program and new products. The new location will be open as of July 1, but the official launch is set for January (“beginning when the milk flows”)
She’s also launching a revolutionary CSA (Community Supported Agriculture) cheese operation, which allows customers to support Monforte by pre-buying cheese in increments of $200, $500 and $1,000. If you’re interested in her Cheese Renaissance, you may want to attend Monforte’s Town Hall tomorrow (Saturday, June 27) from 2 to 4 p.m. at Hart House on the University of Toronto campus. Klahsen will be on hand with guests Lauren Baker of Sustain Ontario and Roscoe Handford of Stop’s Green Barn Market to discuss CSA principles and “the politics of food production, distribution, employment and equity in Ontario”.
Photo: Ruth Klahsen by Nigel Dickson.
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